What matters is the interior, but it is amazing what good packaging can do for your product.
How your product collection works does an amazing job of how customers react to it. Good product packaging can lift your brand, show high value, and be a key difference between you and your competitors – and that’s just the beginning.
To understand why packaging is so important, you must understand what the packaging offers. Packaging has many elements: shape, design, material, color and text. Anything can convey information about your brand individually, or it can be linked to the entire package. These are like this:
- Your brand name and values.
- Who you sell your products to.
- What your product does.
Your product packaging itself dictates other things, as well as its market value – as it were – the buyer will become when the product is purchased.
At the end of the day, packaging is for shopping. The way you choose to create your own packaging will help shoppers identify your product and other similar products and help you create a brand identity over time.
Well-designed packaging can also help buyers behave in your best interests. For example, 72% of consumers say that the way they combine products affects their purchasing decision, and even more (81%) say that it affects their gift choice.
If you believe in the type of packaging – and the advertisement for your product sits on the shelf next to it – you are definitely not prone to errors. Good packaging can have a huge impact on your brand, and you need to make sure that the packaging you eventually get sales.
Read on to learn all about choosing the perfect packaging for your product. We will cover the type of packaging and packaging you should consider, custom prints, how to tell your printer’s your thoughts, and more.
Determine the basis for packaging design
You need to make some decisions in advance before finalizing the packaging of your product. Start with the following questions to help reduce your options and clarify the guidelines you should take:
1. What material do you prefer to use?
What you choose is one of the most important parts of packaging processing. Whether you are going for a paper or a plastic packaging for custom board books depends on your brand type and the product itself, but keep in mind that the vast majority of customers choose a paper package. 68% of consumers say they can choose products on paper or cardboard over plastic packaging, and 63% say that packaging makes the product superior.
2. How is your product shipped?
The length fits the successful packaging, and the packaging should be functional as well as easy to keep in mind. You do not want to create the original and colorful packaging just to lose its shape before it reaches its final destination even if it is about the custom made coffee mugs.
3. What is your budget?
As with most shopping plans or bulk calendar printing, your budget will have a huge impact on what you can and cannot do. When it comes to your budget, make sure you spend money on not only the packaging itself but also the creative work involved in securing it.
4. What will attract the customers you want?
This is one of the most important aspects you need to consider when designing your packaging plan. From material to color, every part of the packaging needs to be improved to appeal to the audience. Take the time to analyze what will have the biggest impact on your demographic and put your findings into your final analysis.