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  • China
  • alicesun@biggerprintinggroup.com
custom hardcover book printing

Innovative Ideas for Print Media Marketing in 2024

Print advertising is no longer as important to many customers. Likewise, a lot of companies now prioritize digital platforms. Custom logo merchandise is still one of the most powerful marketing vehicles, so if your company isn’t using it to its full potential by investing in a range of local print ads, business cards, pamphlets, in-store signs, and other materials, you’re losing money.

Ideas for Print Media to Launch Your Marketing   

98% of customers sift through direct mail, which may surprise you (just 20% of consumers open brand emails). Take a look at these tested print media ideas to get your print marketing plan off to a great start.

Print ads in local publications 

Leading multi-location businesses in the sector invest a lot of money in local print ads. Using hyperlocal, personalized advertising wisely may be a very effective way to connect with valuable clients and prospects. 

Try incorporating some regional flair, such as location-specific messaging and images, into your local ads. According to a recent study, 74% of customers react favorably to location-specific communications.

Mailers 

Reaching prospects and customers with a direct mail campaign is highly effective. One guaranteed technique to get someone’s attention is to send them something in the mail. The goal is to differentiate this article from the other “junk mail.” 

Consider adding some eye-catching colors, bolded language, high-quality images, and other intriguing design features. A lot of the best direct mail campaigns concentrate on providing consumers with value through discount codes. You may even consider adding a punch-out gift card to make it even more special.

Signage within stores 

In-store signage is a must for running a profitable business. Purchasing high-quality signage is a simple and efficient approach to interact with consumers and encourage more foot traffic. Your signage needs to be clear and striking. Signage also needs to encourage a strong call to action. 

There are several reasons to invest in this print media, ranging from persuading (seasonal deals, highlighted items) to informative (open hours, toilet directions).

Brochures 

A straightforward booklet is a time-tested strategy for swiftly drawing in prospects and clients. A booklet often conveys significant, timeless information. A leaflet can also be conveniently stuffed into a backpack, handbag, or back pocket. A pamphlet is among the most practical and educational print materials that can be given to customers, provided that it is combined with the appropriate content.

Product Data Sheets 

The most effective product or sales sheets use eye-catching images and persuasive writing to encourage customers to buy. There should be no complicated or technical language on a custom hardcover book printing. Rather, it should succinctly and rapidly convey the product’s worth. It’s a good idea to include your contact details, such as your address, phone number, website, and email address. 

Credit Cards 

A business card is frequently the initial point of contact between a consumer and your company. Because of this, a business card should instantly grab the attention of potential customers and convey your brand’s distinctive characteristics.

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