To Honor The Work of Promotional Products! We’re sharing some original strategies for utilizing promotional products together with the corroborating data that demonstrates the advantages that promotional goods have for customers.
We hope you’ll disseminate these figures and information to demonstrate the effectiveness of promotional merchandise companies as a means of advertising!
Why Then Promote Products?
Promotional items are material. In contrast to advertisements on TV, print, radio, or the internet, consumers can touch, feel, and interact with branded promotional products. A tangible product helps the customer connect your message to their senses on several levels. Increasing the tie to memory is achieved by getting customers to interact with your brand through products that appeal to two or more senses (taste, smell, sight, sound, and touch).
People Tend to Keep Them
According to PPAI, 47% of the 80% of customers who possess promotional goods will hold onto them for a year or more. However, a product’s shelf life is often determined by its nature and intended usage. It’s critical to assess your target market and ascertain the gift categories that would most appeal to them.
Don’t forget to think about the possible storage space and usage scenario for the promotional item. One in four customers carry a promotional item on their person, and 91% of individuals keep them in their kitchen.
Promotional Items are Helpful
The best-lasting things are those that are practical and easily integrated into daily life. The main factor influencing the retention of promotional materials is their utility. In a PPAI poll, slightly more than half of customers said they utilize a promo item at least once a week. Calendars/Planners (85%), Computer Products (85%), and Electronic Devices & Accessories (82%) are the top 3 most commonly used goods in terms of frequency of usage.
Promotional Goods Encourage Giving Back
In sales and marketing, giving back to customers is a terrific approach to gaining their trust and business. Promotional products provide clients a benefit up front without overtly requesting a straight transaction in exchange. Customers who get a worthwhile offer feel liklihood to your brand and are grateful for it, which increases the likelihood that they will interact with your business in return.
This might be visiting your website, providing you with their contact details, or making a purchase or gift. According to a recent PPAI case study, about half of customers have transacted with the advertiser (55%), before getting promotional merchandise. Eighty-five percent of them went on to do business with that advertiser after obtaining the promotional items.
Promotional Goods Inspire
Remember that staff members are crucial brand ambassadors as well. Regularly distribute corporate goodies to your staff. This strengthens the bond between your employees and your company and lets them know how much you cherish them. Incentive programs and promotional gifts are excellent means of recognizing exceptional work performance among staff members. Small things like framed diplomas and board books printing may inspire workers, provide a sense of camaraderie among coworkers, and raise spirits in the workplace.